BBC World Service online sees 20% rise in global audience

The weekly online traffic for the BBC's World Service rose by 20 per cent this year to 12 million, according to the latest figures from the broadcaster.

The BBC recorded an international audience online of 30 million for its BBC World Service, BBC World News and BBC.com platforms.

In a blog post outlining the latest figures, Peter Horrocks said 2012 in particular was "a strong year for the BBC's international mobile services", with the BBC.com mobile site recording 2.7 million unique users a week. This is said to be a 30 per cent increase on last year.

Within the overall 30 million traffic statistic, the World Service's online audience was said to have grown by 20 per cent to 12 million.

But Horrocks added that "none of this is cause for us to rest on our laurels".

"But these figures are a step in the right direction as they underline the international desire for the sort of independent journalism that the BBC provides.

"Globally, there remains a dire need for journalism that isn't slanted towards any one country, political or commercial viewpoint."

Within global video, in the year to this month, "the 1,358 vts published on BBC.com/news received more than 8.3 million views", editor of the BBC's global video team Marek Pruszewicz told Journalism.co.uk, around 700,000 views a month.
 
"Global Video publishes roughly 55 original videos a month shot by World Service language services - which we reversion in English for BBC.com and BBC World News."

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