April ABCs: Mirror sees near 25 per cent increase in online visitors

Mirror Group Digital has gone against the trend of a decline in online visitor numbers in April and seen a 23.56 per cent increase, taking its monthly visitor numbers to 14,108,330, according to Audit Bureau of Circulation figures released this morning in its multi platform report.

The Mail Online saw a slight dip in online visitors, from 65,997,230 in March to 63,753,237 in April, a drop of 3.4 per cent but a year-on-year increase of 57.41 per cent.

The downwards monthly trend is expected to be reversed this month as bosses of parent company Daily Mail and General Trust announced earlier today that web figures for May could exceed 70 million leading it to become the world's most popular news website.

Most websites saw a drop in users the month which had three bank holidays, including the Guardian's website which suffered an 11.58 fall in readership to 2,407,265 daily readers compared to March. Year-on-year figures show an increase of 31.02 per cent for the website, however.

While online news readership saw a general decline, newspaper sales were buoyed by the Royal Wedding at the end of April.

The i, however, suffered a further drop in sales, by 5.99 per cent.

Print sales increased for the Mail and the Mail on Sunday, by 2.9 per cent and 3 per cent respectively.

The Times saw an increase in circulation of less than 1 per cent while the Sun, News of the World and Sunday Times all experienced slight decreases in sales.

The Daily Star Sunday saw a rise of 5.37 per cent and the Sunday Express saw a sharp rise – of 12.84 per cent – in sales. The Daily Star Sunday may have inherited readers from the Sunday Sport after using the title's masthead, as it did not trade during April.

The Scotsman on Sunday saw a 10.34 decline in newspaper sales.

Mail Online
Average daily unique browsers: 3,596,040 (-1.79 per cent)
Monthly unique browsers: 63,753,237 (-3.40 per cent)
Daily Mail
Average daily circulation: 2,100,300 (+2.97 per cent)
Mail on Sunday
Average daily circulation: 1,944,724 (+3.00 per cent)

Guardian.co.uk
Average daily unique browsers: 2,407,265 (-11.58 per cent)
Monthly unique browsers: not given
Guardian
Average daily circulation: 263,907 (+1.07 per cent)
Observer
Average daily circulation: 302,975 (+2.35 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,932,618 (-3.16 per cent)
Monthly unique browsers: 38,402,509 (-4.33 per cent)
Daily Telegraph
Average daily circulation: 639,578 (+2.10 per cent)
Sunday Telegraph
Average daily circulation: 509,557 (+5.73 per cent)

Mirror Group
Average daily unique browsers: 631,100 (+17.45 per cent)
Monthly unique browsers: 14,108,330 (+23.56 per cent)
Daily Mirror
Average daily circulation: 1,172,785 (+1.46 per cent)
Sunday Mirror
Average daily circulation: 1,097,434 (+3.23 per cent)
People
Average daily circulation: 480,196 (+0.50 per cent)

Independent.co.uk
Average daily unique browsers: 586,070 (-3.18 per cent)
Monthly unique browsers: 12,852,508 (-3.79 per cent)
i
Average daily circulation: 161,151 (5.99 per cent)
Independent
Average daily circulation: 180,743 (-0.65 per cent)
Independent on Sunday
Average daily circulation:154,227 (+0.68 per cent)

Metro.co.uk
Average daily unique browsers: did not report for April
Monthly unique browsers: did not report for April
Metro
Average daily circulation: 1,371,048 (-1.01 per cent)

TheSun.co.uk
No data available
The Sun
Average daily circulation: 2,783,110 (-1.23 per cent)
News of the World
Average daily circulation: 2,606,397 (-2.18 per cent)

Times.co.uk
No data available
The Times
Average daily circulation: 449,809 (+0.83 per cent)
The Sunday Times
Average daily circulation: 1,018,215 (-1.31 per cent)

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