ABC: Mail Online nears 100m browsers in January

The website of the Daily Mail saw its traffic reach almost 100 million unique users in January, after recording a 17.8 per cent increase on December's figure, according to the latest results from the Audit Bureau of Circulation.

The results for January, published today, show the Mail Online's total monthly unique browser figure rise to 99,218,476  from 84,172,568. Earlier this month owner the Daily Mail and General Trust reported data from Omniture that the Mail Online had 99 million unique browsers in January.

This figure, also the result of ABC's audit, represents a 77 per cent increase on the same month in 2010, when the site recorded traffic of 56 million.

Its average daily figure also rose by almost 20 per cent month-on-month, from 4,838,140 to 5,784,946, and 81.48 per cent year-on-year.

According to comScore, the Mail website overtook the New York Times in December as the world's most visited English-language newspaper site.

Today's results from ABC show the Evening Standard saw the biggest month-on-month increase in traffic for January, of almost 30 per cent, followed by the Mail Online and then Mirror Group Digital with a 17.05 per cent increase.

The Evening Standard website, Standard.co.uk, also saw the biggest rise in average daily traffic, securing a 32.19 per cent hike in unique browsers.

The Independent was the only audited newspaper website to see a decrease, with monthly traffic falling by 17.09 per cent to 13,126,707.

In December the Independent's website was the only one to see an increase in traffic.

The full figures for audited websites are listed below. The percentage in brackets indicates the month-on-month change compared with December's ABC multi platform report.

Mail Online
Average daily unique browsers: 5,784,946 (19.57 per cent)
Monthly unique browsers: 99,218,476 (17.88 per cent)

Guardian.co.uk
Average daily unique browsers: 3,592,387 (22.31 per cent)
Monthly unique browsers: 63,171,662 (N/A)

Telegraph.co.uk
Average daily unique browsers: 2,458,826 (14.05 per cent)
Monthly unique browsers: 48,292,476 (13.1 per cent)

Mirror Group
Average daily unique browsers: 882,972 (21.51 per cent)
Monthly unique browsers: 19,092,360 (17.05 per cent)

Independent.co.uk
Average daily unique browsers: 602,856 (-20.52 per cent)
Monthly unique browsers: 13,126,707 (-17.09 per cent)

Sun.co.uk
Average daily unique browsers: 1,471,788 (9.91 per cent)
Monthly unique browsers: 24,055,155 (8.69 per cent)

Standard.co.uk
Average daily unique browsers: 172,290 (32.19 per cent)
Monthly unique browsers: 4,131,893 (29.16 per cent)

Correction: This article was updated on 20 September to clarify the comScore data relates specifically to newspaper sites, not news sites.

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