ABC: Four titles break daily web traffic records in July

A record number of daily readers visited the Guardian, Metro, the Daily Star and the Express websites in July, according to the latest report released by the Audit Bureau of Circulation today.

The Express and the Daily Star continued to enjoy a rise in daily average browsers last month after standing out with their digital growth in June, as other titles struggled.

The Star broke through the 1 million milestone for the first time, reporting 1,025,286 unique browsers in July, a third more than in June.

The Express, who reached the same milestone last month, continued to attract a rising number of online readers, reporting 1.32 million dailies, or 28.7 per cent more than June's readership.

The number of monthly readers was also a record for the two titles, with ABC reporting 15.17 million readers for the Star and 24.75 for the Express in July.


Hover over graph to see the figures, or get the full data (Source: ABC)

Elsewhere, the Guardian passed the 8 million daily visitors mark in July, following another record-breaking month in June.

Reporting just over 8 million daily readers, this month's numbers are a year-on-year growth of 34.90 per cent for the title, one of the highest featured in today's report. The Star and the Express are, of course, leading with 53 per cent and 48 per cent growth year-on-year respectively.

The Guardian's monthly browsers numbers have also been climbing in the last few months, reaching a record-breaking 137 million in July.

Metro's daily traffic figures have been increasing in the last few months after a shakier period during the winter, reaching 1.6 million in July, a 4 per cent year-on-year growth.

The commuter title is also back up to 28 million monthly web readers, after sliding just under 27 million last month. And while its daily figures might be a new record, Metro has yet to reach the over 30 million monthly browsers it reported during the summer of 2014.

July was also a good month for The Telegraph, who saw its number of daily web browsers increase by 10.8 per cent from June, to 4.54 million.

But June's figures saw a drop of about 800,000 daily web readers for The Telegraph, so today's figures put the title on the way to recovery after a slow start to the summer.

Other titles also reported a slow growth in July, with MailOnline up 4.7 per cent and Trinity Mirror national titles only up 0.12 per cent from June.



Hover over graph to see the figures, or get the full data (Source: ABC)

The Independent was the only title in the report whose figures dropped in July, down 3.50 per cent to 2.46 million from its 2.55 daily web readers in June.

These drops in traffic at The Independent follow record-breaking daily average traffic figures for the title back in May.

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