ABC: Daily traffic to UK titles soars during news-heavy November

UK titles reported daily traffic growth across the board in November, with The Mirror, Metro and The Sun all registering a growth of over a quarter in their numbers of daily browsers, according to the latest figures released today by the Audit Bureau of Circulation.

The Mirror saw a 28.13 per cent growth in daily average unique browsers, jumping from 3,702,001 in October to 4,743,246 in November.

The website's rolling coverage of the Paris terror attacks was a "major contributory factor" to the growth in traffic to the site, Pete Picton, editorial director for Mirror.co.uk, said in a press release. The Mirror also saw a record traffic day and week in November, according to internal figures.

Metro reported an increase of 25.06 percent to 1,450,287 daily readers, while readership of the The Sun rose by 25.66 per cent to 1,616,705 last month. The Sun, which used to operate behind the paywall, is now free to read online following a change in strategy for the title at publisher News UK.

The Telegraph saw a record number of daily traffic to the website in November, passing the 5 million daily readers mark – its 5,022,155 daily average unique browsers last month represent a 17.18 per cent rise from October, when the site had 4,285,687 daily average readers.

Malcolm Coles, digital media director at The Telegraph, previously told Journalism.co.uk the news outlet has been focusing on the quality of its digital publishing over the past year, with live blogging and mobile-first distribution channels playing a big role.



Elsewhere in the Monthly Newsbrands Report (previously called the Monthly Multi-Platform Report), The Independent fell just short of the 25 per cent mark, reporting a rise of daily average browsers of 24.40 per cent, from 2,634,560 in October to 3,277,301 in November.

The Guardian reported a 13.77 percent rise in daily readers, reaching an average of 9,276,546 people every day in November.

The Daily Express gained 8.35 per cent more daily browsers in November, when 1,310,798 people visited the site each day on average, compared to 1,209,801 in October.

The Daily Star's readership figures have grown the least out of all the titles, as the outlet reported an average of 651,577 daily browsers in November, an increase of 4.42 per cent from October's figures.

MailOnline remains the most read UK title with an average daily readership of 14,631,628 in November, up 10.46 per cent from the previous month. 

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