York hyperlocal launches online TV channel and magazine

Hyperlocal York news website One&Other announced its expansion this week with the addition of a free monthly magazine and online TV channel.

Shortlisted for the 2012 Newspaper Awards for digital innovation, One&Other – which was set up in September 2011 – is working in partnership on the online local TV channel with Parashoots, a film company established by director and screenwriter Mark Herman which aims to help media and film graduates break into the industry.

According to a press release the One&OtherTV will offer "a mix of local news, culture, causes and interviews".

Paul Richardson, creative director of Parashoots, said the vision for the One&Other expansion is to "reflect a general resurgence in localism."

Managing director of One&Other, Stuart Goulden, told Journalism.co.uk that he was "incredibly optimistic about the commercial opportunities presented by print", and believes that the brand's image and design is key.

"Design is far too often an afterthought in local media, which puts to waste the region's creative talent and instantly turns off half the potential market. We believe creativity, imagination and personality are key ingredients for the successful local media brands of the future".

The new magazine, focusing on news and culture, has an initial print run of 15,000 copies per month and launches on 1 May. The magazine is an open collaboration between One&Other's 75-strong network of contributors.

"First online, and now in print and TV, piece-by-piece we are conceiving a local media brand and model fit for the 21st century – one that views the industry challenges as possibilities and simultaneously entertains, inspires, and empowers the communities for good", Goulden stated in a press release.

"While other cities are busy debating how local TV can work in theory, we're releasing our concept into the market first and exposing our inquisitive readership to some incredibly original content."

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).