When launching a digital edition of a news source, the main challenge is to create a product that is as engaging as a physical newspaper, website or a newsletter.
In an article for Twipe, Mary-Katharine Phillips rounded up five pieces of advice from Mathias Douchet, director of product at The Telegraph, on how to create an engaging digital news app.
You need to "start with your users" in mind, which means understanding your readers’ preferences that will help shape the finished product.
"From The Telegraph’s research, they found that the full content experience of the print newspaper was important to translate into the digital edition. So, this meant including things such as TV listings, puzzles, and obituaries," the author explains.
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