The summer has ended and we want to harness September's back-to-school energy with an online event spotlighting one of the most important developments in the media industry: the surge in adoption of user needs for news.
The model, pioneered by Dmitry Shishkin at BBC almost a decade ago, is transforming newsrooms worldwide. Shishkin also worked with analytic provider smartocto, creating tools and methods that help newsrooms replicate and adapt the user needs model to their unique audience.
This innovative approach to audience engagement became so influential that the Reuters Institute included a chapter about its impact in the flagship Digital News Report 2024.
Listen more: RISJ Digital News Report 2024: User needs with Vogue and The Conversation
Data from respondents in 47 countries showed that while audiences want the news media to provide facts that keep them informed about current events (‘update me’), there is also a strong need for the news to ‘educate’ and ‘give them perspective’. News that helps people do or feel things is important too for roughly 40% of the public.
The questions are: how do you match your editorial strategy to your audience’s needs? And how to practically implement this model in your newsroom - and maybe also have fun in the process?
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