Washington Post releases year-in-review feature for subscribers

The Washington Post has released a social-first, 2023 wrap-up for its subscribers, similar to the popular Spotify Unwrapped.

Newsprint returns for the second year, a way for paid subscribers to get personal insights into their reading habits and recommendations.

Last year, 6 in 10 subscribers completed the entire Newsprint experience, learning what kind of journalism they read the most and what they should continue reading. This year, The Post saw higher user rates in the first two days following launch than in the first few weeks last year.

Subscribers are also now gifted a video with a special "thank you" message from their most-read journalist, of which 100 journalists recorded videos for the feature. Spotify also does this for its user's favourite musicians and artists.

There is also an exclusive "reader-type" quiz for less frequent readers, from the same product team that this year debuted two new games.

"We had incredible engagement and feedback from our subscribers last year for our first Newsprint, especially on their reading habits and recommendations," says Jessica Gilbert, head of product, The Washington Post, in an email to Journalism.co.uk.

"We also heard they wanted more connection to their most-read authors, inspiring an even more tailored experience this year, including our author 'thank you videos'." 

Discover your 2023 Newsprint and receive a personalised and shareable snapshot of your reading habits.

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