Tools for journalists: Missing Perspectives Directory, for connecting newsrooms with women

What is it?

Missing Perspectives is a media tech company that reaches 1.5m people across 120 countries. It seeks to correct the underrepresentation of young women in the news industry worldwide.

Its new directory allows both reporters and newsrooms to sign up, with the idea of connecting newsrooms with women talent and expert sources. For the purposes of this platform, a woman is defined as someone who "lives and identifies as female though they may have been said to have a different sex at birth."

It is currently soft-launched and has around 190 early users. It will be formally launching in February 2024.

Cost: Free for reporters. Missing Perspectives charges a 2 per cent fee to newsrooms on all payments processed through the directory.

How is it of use to journalists?

"The directory will connect newsrooms with perspectives that are often overlooked or absent in mainstream media - with an initial focus on young women from marginalised communities aged 18-35," says founder Phoebe Saintilan-Stocks in an email to Journalism.co.uk.

Women who are registered in the directory will be able to take on posted assignments from national and international newsrooms. They can post pitches and story ideas directly to newsrooms - and manage their bookings, commissions and invoices through the app.

Newsrooms and media enterprises can search the database, filtering for region, country, lived experience, and theme/topic. Newsrooms can also post callouts for talent and stories, and access pitches from reporters and content creators.

Missing Perspectives has also received interest from universities, brands, and film and production houses who are interested in using the app to connect with women professionals.

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