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Proofreading: what AI still misses

Proofreading: what AI still misses

A machine can't be the last careful human read. It takes a person to catch the name spelled wrong, the figure that's out, the wrong phrasing that slipped through. Miss them, and your reader finds them first. Your brand pays for it. AI spots the obvious - the double word, the missing letter. It hands your copy back with new mistakes folded in: a line that reads perfectly but means the wrong thing. A careful 'may' becomes a flat 'does'. Plausible, clean, but wrong. AI can tell you what sounds ri
By Marcela Kunova 2 min read
Sub-editing skills: live Zoom course

Sub-editing skills: live Zoom course

Your writing should never get in the way of what you have to say. That is what a sharp edit buys you, and what a rough draft loses. Your trainer is Martin Lloyd, who spent ten years as the BBC's writing standards editor. In a single live day, he shows you how to take a tangled draft and make it sharp and persuasive: simpler language, a clearer angle, a structure that carries the argument. What AI writes is smooth, competent, flat. It hands you a draft that reads fine but misses the point, or l
By Marcela Kunova 2 min read
Sub-editing masterclass

Sub-editing masterclass

Most writing makes the reader work too hard. The point sits buried. The sentences sag, or the argument is lost long before the end. Not because the thinking is weak, but because the writing got in the way. This course fixes that. You learn to find what a piece is really saying; cut what buries it; order content so it carries the reader to the end. The result shows in copy that makes its point first time, in arguments that land. Fewer drafts sent back, and a clearer standard across everything yo
By Marcela Kunova 2 min read

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