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The Public Method: redefining how to measure journalism's value

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Data and metrics are not the only way to consider the impact of news. A framework used by Dutch public broadcaster NPO factors in individual audience needs and broader societal functions

Podcast articleMichael MacLeod, founder of The Edinburgh and London Minute, on growing a curated, community newsletter

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This journalist left a comfy job at Meta to launch two Substack titles that bring essential news and updates to local audiences. The formula has proved a hit, and many others now follow suit

We want to hear from you: how advanced is your user needs strategy?

Please fill out our survey on how far along you are in implementing user needs in your newsroom (even if that is ground zero)

Why user needs have the power to stop audiences feeling overwhelmed by the news

A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important

A one-stop-shop of resources for journalism students

Find funding opportunities, communities of support, tools and training that will help you carve out a career for yourself

Podcast articleCovering the climate community, with Waqas Ejaz of the Reuters Institute

Policymakers, scientists and even disruptive protest groups all largely want the same thing: to save the planet. They just go about it in different ways - here is how the media fits in

Jobs board

Breaking news reporters

American news website focused on politics, media, and pop culture seeks part-time and full-time breaking news reporters with at least two years' relevant experience and based outside of the US

PR of the week

UK's Cargo force becomes first in the world to offer free 10kg shipping to India to celebrate ICC Trophy victory

Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!

Freelancers for hire

Features

How FT uses polls to engage readers and grow subscriptions

The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent

The brutal reality of SEO in 2025

Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes

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John Thompson