There are a number of ways in which news sites can continue to keep previously-published content working for them, for both editorial and commercial gain.
In this week's podcast we look at three different examples of how news sites are finding new editorial opportunities out of clever use of past content, as well as new revenue streams.
It includes a look at investigative site Exaro, which is turning the background data from editorial content into a data service worth paying for, and how The Drum is gathering specific information contained in editorial coverage, with the aim of providing readers with a wider view of events. And in Brazil we find out more about how the website for Veja magazine, used digital copies of the print edition to research scandals in the country and inform an interactive data visualisation online.
The podcast hears from:
- Nick Creed, co-founder and digital director, The Drum
- Carolina Da Gama Farina, editor, Veja magazine website
- Mark Watts, editor-in-chief, Exaro
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.
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