WSJ uses Vine to report on New York Fashion Week

The Wall Street Journal is using Twitter's new six second video app Vine to report on New York Fashion Week. Style reporter Elizabeth Holmes has been sharing short videos of the catwalk.

The Journal includes the Vine videos in its curated page of social media posts from Fashion Week, which includes tweets, Instagram pictures and more.

A blog post from Twitter explains Vine will be also used by models later today (8 February) to share previews of a show. The Twitter blog post also adds the the New York Times’s T Magazine is behind something called the 'Twitter mirror', which is "half makeup mirror, half photo-booth" and will see the magazine tweet photos.

Since Vine launched a fortnight ago, many journalists have been experimenting. Journalism site Poynter last week published a post with examples on how reporters are sharing Vines to "show personality, show studios and show process".

The Poynter article includes an embedded Vine video tweeted by Germany’s Rhein Zeitung showing the newspaper being laid out.

The use of Vine by the Wall Street Journal comes six months after title launched its own micro-video project, with mobile videos of up to 45 seconds in length.

In August the Journal launched WorldStream, an area of the site where readers can view videos shot on mobile phones by reporters.

At the time Liz Heron, director of social media and engagement at the Wall Street Journal, told Journalism.co.uk the short clips were to provide "impressionistic colour", allowing "our viewers and readers to come along with our reporters as we go about our jobs".

Hat tip: Neal Mann / @fieldproducer

Update: BBC News has also been experimenting with Vine. The BBC College of Journalism's Marc Settle has created a Storify showing how it has been used to report on Prime Minister's Questions.

Settle explains that political correspondent Robin Brant "rose to the challenge of summing up one of the exchanges at PMQs in a Vine".

Settle also showcases other uses of the new video app by BBC journalists.

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