Trinity Mirror's MEN purchase helps take online traffic beyond 8m

Trinity Mirror's regional online network broke the eight million mark for unique monthly browsers for the second half of 2010, according to today's Audit Bureau of Circluation report.

Following Trinity Mirror's acquisition of MEN Media last year, its network of online regional sites recorded a 40.6 per cent increase in monthly unique browsers on the first half of 2010, rising to 8,182,167, an increase of almost 50 per cent year-on-year.

Today's figures show an increase of more than two million unique browsers for Trinity Mirror's network for the second half of 2010, with Liverpool Echo site liverpoolecho.co.uk also delivering a significant boost with an increase of 25.3 per cent for monthly browsers on its site.

Trinity Mirror's regional network also recorded a 37.6 per cent increase in daily browsers, according to the report.

In a statement, Georgina Harvey, Trinity Mirror Regionals managing director, said the results show "strong audience growth" across its digital network.

Increases in monthly unique browsers were recorded across the board by the ABC, with just Johnston Press reporting a decrease after its daily browsers figure fell by 0.1 per cent.

The biggest individual traffic increase on the first half of 2010 was recorded by Newsquest's Lancashire Telegraph, with lancashiretelegraph.co.uk increasing its monthly browsers by 36.6 per cent and daily browsers by 28.4 per cent.

Overall Newsquest's network of local sites recorded an increase of 15.1 per cent in monthly unique browsers compared to the first half of the year, a 30.2 per cent increase year-on-year.

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