Inspired by visits to converged newsroom initiatives in the US, new online city editor Philip Aldrick will be leading a drive to provide early morning, breaking-markets news like a wire service, increasing the amount of content unique to the website.
Currently around 90 per cent of content from the newspaper is reproduced online; the remaining 10 per cent is unique to the site.
Web editor Richard Burton said it is too early to say exactly how the online and print editions will be integrated further as executives are still discussing it.
But it is likely further integration will follow the move to new offices in Victoria this summer.
Telegraph chief executive Murdoch MacLennan and senior editorial staff visited newsrooms including the New York Times and Bloomberg recently.
USA Today and the New York Times both announced plans last year to converge their online and offline publications. NYTimes said the company was ready to 'raise digital journalism to the next level'.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- NYT's Hannah Yang on subscription ceilings, international markets and news bundles
- Bloomberg Media and Puck's subscription strategy: 'wake up the sleepers and prioritise the keepers'
- From Reuters to The New York Times, Big Oil pays 'most trusted media brands' to push greenwashing
- Newsrewired special: Angie Lau, founder of Forkast.News, on developing a business mindset
- Subscription strategy lessons from The Atlantic, Bloomberg and Business Insider
