November ABC: Mail Online hits almost 85m browsers

The Daily Mail's website saw almost 85 million unique browsers visit in November, according to the latest figures from the Audit Bureau of Circulation.

Mail Online recorded a total traffic figure of 84,977,460 over the month, another record after hitting 79 million uniques in October. The site recorded a daily average of 5,094,469.

The Mail Online's monthly figure represents a 7.57 per cent increase on October, while the daily average was 11.64 per cent higher.

This was not the biggest increase in daily traffic for November though which was recorded by the Guardian with a new record for the site. The website saw its average daily traffic rise by 12.94 per cent in November, to 3,699,492.

The Guardian's website also recorded a monthly figure of 63,589,633, but there is no comparable month-on-month figure following the newspaper's decision to publish its monthly statistics every other month.

According to a press release from the Guardian, its mobile sites saw an increase in daily browsers to a record 455,635 from 420,575 in October. The mobile site's page impressions reached 36,009,505 in November.

All national newspaper websites recorded increases in daily traffic for November, but the Independent, the Sun and the Telegraph experienced decreases in monthly browsers, of 2 per cent, 2.97 per cent and 1.07 per cent respectively.

The Independent had the second biggest increase in daily traffic however, with a 12.2 rise to 686,062 unique browsers.

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