Credit: By Albertane on Flickr. Some rights reserved.
The Huffington Post has announced the launch of a German-language edition for Germany, Austria and Switzerland in conjunction with Tomorrow Focus AG, a provider of digital media content in Germany.
The partnership will be led largely by Tomorrow Focus AG as they seek to establish an editorial team over the coming months before launching towards the end of the year. The site will be a full subsidiary of Tomorrow Focus Media.
"We think the the German Huffington Post is not another news portal but a platform for engagement," Oliver Eckert, managing director of Tomorrow Focus Media, told Journalism.co.uk.
Eckert explained that a core team – or "first crew" – of 15 professional editors will be based in Munich alongside a broader network of bloggers and contributors.
"We're looking for experienced journalists who can combine the traditional skills of journalism and old media with social media knowledge and new media on the whole," continued Eckert.
"Our mission will be to deliver breaking news daily but we believe breaking news is not just about telling a story and moving on but that the users' reaction and voice and conversation will also be part of the story."
Tomorrow Focus is owned by Hubert Burda Media, which has more than 300 titles published in 12 countries.
The announcement marks a further step in the continued expansion of the Huffington Post brand in partnership with regional and national digital companies around the world.
The Huffington Post UK launched in July 2011 and was the first HuffPo launch outside North America.
Other European editions include partnerships with Le Monde in France, El Pais in Spain and Gruppo Espresso in Italy, while a Japanese edition in conjunction with Asahi Shimbun is due to go live on 7 May.
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