Hearst unveils new 'tablet-friendly' women's magazine

The publisher of Good Housekeeping magazine has launched a new quarterly sister title that has been specifically designed with tablet devices in mind.

Good Ideas launches today both in print and digital format, and is produced by the same editorial and design team as Good Housekeeping.

Hearst Magazines UK said in a release that the magazine had been "especially designed with tablet-friendly features such as smaller articles, greater emphasis on visuals, smart phone-friendly typefaces and an interactive contents page, making it accessible for both the traditional newsstand and digital user".

The digital edition will also make it possible for readers to click through to shopping sites in future editions, Hearst said.

The title has an initial print run of 150,000 with some 300,000 sample digital editions being made available for free download on Apple Newsstand.

Aimed at women aged 35 to 50, the 164-page title aims to cover "everything that is quick, easy and affordable" in the areas of fashion, food, homes and gardens, consumer issues and finance.

The group publishing director for Hearst's UK lifestyle magazines, Judith Secomben, said in a release: "Designing Good Ideas to be as accessible digitally as in print is a natural next step for our business and provides an exciting platform for advertisers to engage with a new audience of women.

"We are committed to providing our readers with inspirational articles and trusted advice in innovative ways that fit seamlessly within their lives. This launch is further testament to us addressing all aspects of life for the new generation of modern, stylish, confident women."

Hearst also confirmed today that it is launching a new iPad app for Good Housekeeping and mobile sites for Company and Men's Health magazines

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