December ABCes: Mail Online sets new monthly browsers record amid falls elsewhere

Mail Online was the only UK national newspaper website to increase its number of monthly and daily unique browsers in December, according to the latest Audit Bureau of Circulations Electronic (ABCe) report.

Mail Online's number of average monthly users rose by 4.88 per cent month-on-month to a record 53,943,420. The average figure for daily unique browsers passed the three million mark with an increase of 3.58 per cent.

Every other audited national newspaper website in the report – the Guardian, Independent, Telegraph, and Mirror Group Digital - suffered drops in both monthly and daily average figures.

For the Guardian website, this meant a dip back below the 40 million mark, broken in November.

Results for the Times and the Sun websites continue to go unreported, as requested by News International following the introduction of a paywall for the Times and Sunday Times sites last year.

The full figures for audited websites are listed below. The percentage in brackets indicates the month-on-month change compared with November's ABCe report.

Mail Online
Average daily unique browsers: 3,044,961 (+3.58 per cent)
Monthly unique browsers: 53,943,420 (+4.88 per cent)

Guardian.co.uk
Average daily unique browsers: 2,234,360 (-3.90 per cent)
Monthly unique browsers: 39,067,825 (-4.26 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,583,322 (-8.17 per cent)
Monthly unique browsers: 31,087,385 (-5.50 per cent)

Mirror Group
Average daily unique browsers: 503,959 (-5.66 per cent)
Monthly unique browsers: 11,099,976 (-3.01 per cent)

Independent.co.uk
Average daily unique browsers: 504,507 (-9.90 per cent)
Monthly unique browsers: 11,041,306 (-7.98 per cent)

TheSun.co.uk
No data available

Times.co.uk
No data available

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