August ABCes: Mail Online retains unique users top spot for seventh month in a row

The Daily Mail's website attracted the highest number of unique users in August, according to the latest Audit Bureau of Circulations Electronic (ABCe) report for the UK's national newspaper websites.

The Mail continued to grow its online audience with a month-on-month increase in unique user/browsers of 2.99 per cent to 45,539,202 for the month.

The Guardian and Telegraph also grew their unique user figures in month. Guardian.co.uk saw a 1.09 month-on-month increase to 34,967,742; Telegraph.co.uk posted 32,346,325, a 1.87 per cent rise from July.

The Independent saw the biggest increase in its unique user figures from July of 4.54 per cent to 10,789,362. The Mirror Group's network of digital sites, which are also included in the report, posted a month-on-month fall in unique users of 4.12 per cent to 10,536,392 in August.

Results for the Times and the Sun websites were not reported, as requested by News International following the introduction of a paywall for the Times and Sunday Times sites in July.

The full figures for the four audited titles and Mirror Group's websites are listed below. The percentage in brackets indicates the month-on-month change compared with July's ABCe report.

Mail Online
Average daily unique browsers: 2,552,511 (+2.13 per cent)
Monthly unique browsers: 45,539,202 (+2.99 per cent)

Guardian.co.uk
Average daily unique browsers: 1,941,540 (+0.41 per cent)
Monthly unique browsers: 34,967,742 (+1.09 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,681,152 (+3.56 per cent)
Monthly unique browsers: 32,346,325 (+1.87 per cent)

Mirror Group
Average daily unique browsers: 499,645 (-2.78 per cent)
Monthly unique browsers: 10,536,392 (-4.12 per cent)

Independent.co.uk
Average daily unique browsers: 490,499 (+3.94 per cent)
Monthly unique browsers: 10,789,362 (+4.54 per cent)

TheSun.co.uk
No data available

Times.co.uk
No data available

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